Vous consultezLa justification et la présentation des démarches de responsabilité sociétale dans la communication corporate : notes d’analyse textuelle d’une nouvelle rhétorique épidictique

valorisés, et réciproquement comment l’entreprise est représentée comme « sujet de valeur ».

Mots clés


Environnement, RSE, Rhétorique, Sémiotique, Justification, Discours, Corporate

The paper is focused on a recent form or rhetoric, corporate discourse dedicated to the engagement of big firms in the field of environmental protection. The analysis is semiotic-oriented. The paper observes firstly the modalities of justification of environmental activities, the argued enunciation of the reasons of this engagement. Secondly, it takes into consideration the representation of the actions of the firm in the field of CSR, in particular in its environmental aspect. In this second case, we will focus on the constant dynamic between two text forms, story and list. The paper tries to see how corporate discourse proposes specific acts and practices as valuable elements, and how the firm is represented as a « valuable subject ».

Keywords


Environment, CSR, Rhetoric, Semiotics, Justification, Discourse, Corporate