Vous consultezLe cerveau du sujet comme objet médiatique, confrontations de légitimités et inscription dans des représentations

In this paper, media discourses about brain are analyzed by considering that they part of a social representation in which actors, interests and ideas are involved, and that they accompany an ensemble of historically rooted, legitimizing logic. This allows accounting for a great diversity of processes (professional and symbolic territories, confrontation of actors, rhetorical figures, representations of rationality, etc.) with data obtained from an empirical study of twenty years of televised programs about science. We intend to show that scientific popularization obeys to contradictory and heterogeneous processes that cannot neither be resumed by the common sense ideas of « transmission of knowledge » nor « reflect of the society », nor « simplification » or « treason of science ».

Keywords
brain, television, representation, communication, popularization