Vous consultezThe Balance of Power between Producers and Retailers ; a Differentiation model

Premières lignes

The growing importance of mass distribution deeply transformed the balance of power between producers and retailers. In recent years, the number of products sold by grocery stores has grown faster than shelf space at the retail level. Retailers can choose among an ever increasing number of products. Producers compete in order to obtain the listing of their products, and in this process confer a...

PLAN DE L'ARTICLE

• Introduction
• The model
  • Hypotheses
  • Determination of the demand functions
  • The game
• Equilibrium prices and profits
• Conclusion
• Appendix
• References