La culture populaire japonaise et l’imaginaire global
Anne Allison
This paper considers the operation of “soft power” in the
currency of made-in-Japan youth goods as they achieve the popularity of a
new fad in US pop culture. This craze of “J-cool” is mainly a youth phenomenon which, less likely to be shared or understood by adults, trades in products for and about youth. Questioned here is what meaning or impact do
these “Japanese” goods have on or for “American” kids. In other words, what
is the construction of “Japan(ese)” in J-cool and does this stand (or not) for a
Japan that actually exists?
• Produits métissés/culture globale
• Techno-animisme et perversité polymorphe
• Les mythes technologiques : apaisants et générateurs de dépendance