2001
Économie internationale
Economic Policy Forum: “Does Money Still Matter?”
“The Role of Banks in Diffusion of the Money, Viewed by a Practionner”
Patrick Werner
[1]
Mervyn King’s presentation highlights the paradox which exists in monetary policy: money is largely ignored in monetary policies whereas inflation is a monetary phenomenon. So underestimating the specificity of money would carry significant risks.
As a practitioner of the banking sector, I therefore think it necessary that basic reflections on the specificity of money need to be made. Not only for economic and financial reasons, but also for behavioral and sociological reasons, which are often at the core of individuals’ economic decisions to hold or spend money. What do we know of the selection criteria of customers? What is banks’responsability in technological developments?
The selection criteria of customers between different kinds of money and their support is relatively unknown
Every day in our relations with customers, we realize the importance of money, in creating a bond with others, a bond of exchange, but also a social bond and a bond of recognition.
Concerning notes and coins, two categories of individuals will, for example, privilege them
First, those that do not have another solution for carrying out payments, because they do not have a bank account or because they do not have access to means of payment outside the sphere of notes and coins. There are also those that are perfectly integrated into the economic and social life that choose this means of payment over others, despite the latter being safer and faster.
Paradoxically, whereas in the first case access to bank money represents a social standing (and is thus an aspiration), others will avoid bank money when it is most appropriate to their interests
[2], their spending patterns, or their country’s cultural environment. The divergence between countries are, in this respect, significant without knowing in a quantified way their nature or breadth.
Regarding the diffusion of new technological supports in society, ease of use and their security constitute the principal conditions of success
Thus the electronic wallet should be largely adopted in small amounts in “substitution” for notes and coins. Its diffusion would transform the exclusive relationship of money into a relationship privileged by no material support, without stigmatizing the relevant populations.
For electronic money in software form, its diffusion will be dependent on the development of electronic commerce, the safety of transactions and the minimisation of data-processing risks. The targeted population in the beginning would not be private individuals.
In parallel to these trends, direct exchanges of goods and services are developing between individuals. They raise the question of the value of money as a social bond
For several years, a multiplication of local systems of exchange has appeared between communities with complementary needs. The exchange of products or services constitutes vectors of social relations, which are factors of revival for the local economy. They are accompanied by a relationship of mutual trust and equity between individuals. The difficulty lies in isolating the beneficiaries in a closed community, since we note that the various forms of money can coexist in an interoperable system, without exclusion, once their users are integrated into a social, economic and cultural environment.
Commercial banks are guarantors of maintaining confidence in a context of significant technological development
New technologies are an essential thrust in exchanges at the world level. A new form of money is likely to emerge, implemented by new actors and increasingly virtual in nature, which we may no longer be able to do without, much like bank money. The banks must deliver this.
Innovation is a condition of evolving behaviors
The responsibility of banks is to issue means of payment necessary to economic activities at the lowest cost, while offering the safest and most diversified options, without endangering their competitive position or their profitability. Bank charges reflect paradoxically, not only objective factors (operating margins, interest rates, and discount rates of the central banks) but also historical references, habits and regulations, which extend beyond with purely financial criteria.
It is for this reason that innovation has so much importance. It makes it possible to circumvent the aforementioned rigidities and to encourage new, more rational economic behaviors. The development of bankcards proves it: their share in money on account rose from 14% in 1990 to 27% in 2001.
In the general interest of all, it must be controlled
Characteristics of the electronic wallet (prepayment, payment of small amounts, limited bank balance, guarantee of issuers, etc.) leads one to think that risk of system breakdown, money laundering or fraud will be limited. For “network” money, technology risks are potentially higher, in particular in terms of safety and information.
The risk of a two-speed system exists between electronic wallet for small amounts, intended for the general public, and “network” money for higher amounts with strong technical risks, intended for the more informed public. Risk also lies between institutions, with the emergence of new entrants subject to lighter surveillance requirements, which will position themselves on a specific segment of the whole spectrum of bank payment order.
The accompaniment of banks in technological changes
The banks hold a legitimacy, which rests on the confidence of consumers and the financial market. In establishing electronic money, this requires:
- assurance of the ability to withdraw money,
- technical and accounting systems able to fight against fraud,
- legal agreements with all actors on activity of means of payment.
New entrants (operators in telecommunications or cryptology) who position themselves as intermediaries between banks and their customers should not threaten this equibrium. Faced with this risk, three possibilities emerge for banks:
- To enter into partnerships with new entrants or integrate their activities into the bank’s activity, requiring heavy investments,
- To position themselves as distributors of “network” money, which is a gamble on the development of electronic transactions,
- To experiment with a product like the electronic wallet.
The banks have an interest in the long term in covering the whole range of customers’ requests in terms of money. Indeed we saw that there are those who want to keep a freedom of choice, whatever their social standing. This step, however, must be made by focusing on more macroeconomic objective for the control of costs by banks and the control of money supply by public authorities.
[1]
Patrick
Werner, Acting Managing Director,
La Poste (French Post Office), in charge of financial activities and the customer network; Chairman of Billétique Monétiques Services (
patrick. werner@ laposte. fr).
[2]
Anonymity, fiscal reasons, shadow economy, distrust of banks, hoard money,…