Prototype, Competition, and Market : the Market for Early Music Concerts
Pierre François
The article analyzes the particular case of early music concerts as a prototype market. It
first presents an ideal-typical definition of the prototype, which it then uses to bring to light
the prototypical character of early music concerts. It then shows how this concert market
and the main mode of marketing concerts (organizing a concert tour) is based on competition mechanisms and exchange logic that vary by whether transactions are with regular or
sporadic partners.
• Are early music concerts prototypes ?
— Early music concert characteristics
— Producing concert characteristics
• Modes of marketing early music concerts
• Competition around non-price characteristics
• Concert price formation
• RÉFÉRENCES